Your listing isn't underpriced. It's under-positioned.
The six figures your luxury listing leaves on the table every year isn't a pricing problem — it's a positioning problem. We help owners of premium and luxury short-term rentals command their true nightly rate and capture the revenue their property deserves.
A five-bedroom oceanfront estate priced like the villa next door. A complete repositioning turned it into the highest-rated, highest-rate listing in its comp set.
+63%
Average nightly rate
6x
Comp-set outperformance
Before
$1,150/night · 58% occ.$243K/yr
After
$1,875/night · 81% occ.$554K/yr
Representative case study shown for illustration. Actual results vary by market and listing.
How it works
Four steps to maximum revenue.
01
Strategy Call
A short, no-obligation call to map your property's revenue gap and pick your package.
02
Guest Intel Research
We deliver comprehensive ideal-guest research — the foundation that drives every booking.
03
Full Optimization
Delivered completely done-for-you in 10 business days.
04
Results
See measurable outcomes lift within 30 days.
The only complete solution
Why piece together tools when you can have a unified solution?
STR Booster
PriceLabs Optimizer
Hiring a PM
DIY Strategy
Guest Intel Research
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Multi-OTA Copywriting
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Photo Direction & Sequencing
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Yield Management Setup
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Done-for-You Implementation
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Revenue Guarantee
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Pricing
Transparent Pricing. Clear ROI.
Most clients see a full return on investment within 45 days.
If you own or manage more than one property, use the Book Strategy Call or Inquire Now buttons to discuss tiered scaling options.
Multi-Listing Discounts
If you own 3 or more properties, we typically offer a 15% to 30% volume discount off the total setup cost — because we can reuse portions of your overarching market profile and repeatable brand data across listings.
Identical Units (The Exception)
If you own multiple identical units in the same building, you should never pay full price for each. The copywriting, guest avatar, and pricing rules will be nearly identical. For these situations we charge full price for the first listing and a heavily discounted "starting fee" (often 25% to 50% of the base price) for the duplicate units.
The "Pro + Management" Route
If you have a large portfolio (5+ properties), skipping the upfront flat fee entirely often makes the most sense. For clients on this management route, we can waive or heavily reduce the initial setup fee in exchange for a locked-in monthly retainer (or a percentage revenue-commission) management agreement.
The intelligence behind it
Built on data. Proven in the market.
After optimizing 300+ premium and luxury listings and managing tens of millions in incremental revenue, the pattern became clear: high-end hosts rarely have a pricing problem — they have a positioning problem.
Combining a Fortune 500 analytics background with Cornell-certified hospitality principles, STR Booster was built to give luxury properties the digital presence their real-world quality deserves.
Everything you need to know about the optimization process.
What platforms do you optimize for?
Airbnb, VRBO, Booking.com, and your direct-booking site. On the Pro plan we rewrite every field per channel, because each platform's search algorithm and guest mindset are different — one-size copy leaves bookings on the table.
How long until I see results?
Your optimization is delivered done-for-you within 10 business days. Because platform algorithms reward fresh, better-converting listings, most owners see measurable movement in impressions and bookings within the first 30 days.
How will it affect my PriceLabs or Wheelhouse?
It makes them work better. Dynamic pricing tools set the rate, but they can't tell you who your listing is for. We build the positioning and yield architecture your pricing engine needs — so your existing PriceLabs or Wheelhouse setup has a stronger listing to price against.
Do you work with property managers?
Yes. We offer volume pricing and portfolio scaling for property managers and multi-listing owners — see the multiple-listings options above, or book a strategy call to discuss a tailored arrangement.
Do I need to take a phone call?
Essentials can be delivered fully async — no call required. For Pro and Pro + Management we include a short strategy call so we can align on your ideal guest and revenue targets before we build.
Stop optimizing by instinct. Start optimizing by intelligence.
Join 300+ luxury and premium hosts who have stopped leaving money on the table. Your competition is already doing this.
