Facebook Business Page For Short Term Rentals

Creating a Facebook business page for your short-term rental is a great way to showcase your property, connect with potential guests, and drive bookings.

In this article, we’ll walk you through creating a Facebook business page for your short-term rental and provide tips on optimizing your page for maximum visibility.

Why use Facebook?

Facebook is the largest social media platform in the world, with over 2.9 billion monthly active users.

By creating a Facebook business page for your short-term rental, you have the potential to reach a massive audience.

Why should you create a Facebook Page For Short-Term Rentals

In addition, Facebook provides powerful targeting tools that allow you to reach specific demographics and interests.

With Facebook, you can create engaging content, connect with potential guests, and drive bookings.

Also: Social media strategy for short-term rental business

Setting up your Facebook business page

Setting up a Facebook business page for your short-term rental is easy.

Follow these steps to get started:

Log in to your personal Facebook account
Click on the “Create” button in the top right corner of the screen
Select “Page” from the dropdown menu
Choose a category for your page (e.g., “Travel and Transportation”)
Add your business name and click “Continue.”
Add your profile picture and cover photo (we’ll discuss this more in the next section)
Click “Create Page”

Choosing the right cover photo and profile picture

Your cover photo and profile picture are the first things potential renters will see when they visit your Facebook business page.

Choosing images that showcase your short-term rental and make a great first impression is important.

Airbnb Facebook page cover photo

Your cover photo should be 1640 x 924 pixels, while your profile picture should be 2048 x 2048 pixels.

Here are some tips for choosing the right images:

Use an image that highlights your unique selling point!
Use high-quality images that showcase your property
Choose images that are visually appealing and eye-catching
Consider using your logo as your profile picture to create brand recognition
Use a clear and readable font for any text in your cover photo

Creating your page description

Your page description is a short blurb under your profile picture on your Facebook business page.

Creating a clear and concise description that tells potential guests about your short-term rental is important.

Here are some tips for creating a great page description:

Keep it short and sweet (1-2 sentences)
Highlight your unique selling points (e.g., location, amenities, etc.)
Use keywords that potential renters may be searching for (e.g., “short-term rental in [city name]).”

Adding your contact information and website

Add your contact information and website to your Facebook business page.

This makes it easy for potential renters to contact you and book their stay.

Here’s how to add your contact information and website:

Click on the “Edit Page Info” button in the top right corner of your Facebook business page
Under “Contact Information,” add your phone number, email address, and website
Click “Save Changes”

Creating & Posting Content

Know your audience

It is really important to know your audience.

Start by taking an educated guess about who your most loyal guests are and what they have in common.

Build a profile around your “ideal guest” and create your content with that type of guest in mind.

Use Meta Business Suite

Meta Business Suite, formerly Facebook Business Suite, is a free tool that simplifies managing your business.

See the Meta Business Suite get started guide.

Post Daily

To make your presence on Facebook large, you need to post a lot and post regularly.

Aim to post daily. That might seem like a lot, but it is possible using tools like Canva.

Use Canva

Canva is an easy-to-use graphic design software platform.

There is a free version, and you can get started right away.

You can make many cool designs and posts in just minutes and even schedule your posts directly in the Canva calendar feature.

It is best to create a variety of different types of posts. Reels, stories, and posts are the most common formats.

Incorporate the color and style of your brand in all your posts to stay consistent.

Bulk Create Posts

To save time, you can bulk-create posts in Canva.

You can use the bulk create feature to create many posts in just minutes. More on that on Canva creating designs in bulk.

If you are pressed for time, hire a freelancer on Fiverr to create your posts.

Post Scheduling

To ensure that you post consistently, scheduling your posts is essential.

Meta business suite has a great content scheduler. You can even cross-post between your Facebook Page and your associated Instagram account.

Meta Business Suite helps you manage your Facebook Page for Short Term Rentals — Meta Business Suite Content Scheduler works well for Short-Term Rentals.

Post when followers are most active

To ensure that your posts get the most visibility, you must schedule posts for when your followers are most active.

Fortunately, Meta Business Suite gives you automatic recommendations for the best times to post when you are in the process of scheduling.

Use relevant hashtags

When posting in Meta Business Suite, you can search hashtags relevant to your audience.

You will automatically see your hashtags’ popularity to know what will work best for you.

Using popular hashtags within a specific niche relevant to your post is best.

Do not go for hashtags that are too popular; otherwise, it will be harder for your post to get visibility.

Use a good mixture of content types.

Mix it up with stories, Reels, and posts. Use videos, carousels, and images.

Creating a presence with various formats and types of content will keep your followers stimulated.

Check your analytics in Meta Business Suite and use performance data to see what works best.

Then, do more of what works well.

Create posts to start a conversation.

The main purpose of your Facebook Page is to build awareness and engagement, not just to sell!

Try to focus your posts on building a conversation.

Including useful information about your community or nearby points of interest is a good way to achieve this.

You can also create polls and create posts with open-ended questions.

The more interaction a post has, the more visible it will become, which means more traffic to your page.

Promoting your page

Now that your Facebook business page is set up, it’s time to promote it.

Here are some tips for promoting your page:

Invite your friends and family to like your page
Include a link to your Facebook business page on your website and other social media platforms
Run Facebook ads targeting potential guests.
Share your posts on relevant Facebook groups and pages

Optimizing your Facebook Business Page

To maximize the visibility of your Facebook business page, it’s important to optimize it for search engines.

Here are some tips for optimizing your page:

Use keywords in your page description, posts, and “About” section
Keep your content fresh and up-to-date
Respond to comments and messages in a timely manner
Fill out all the information about your business in the relevant sections and ensure that your wording is relevant to what your target audience is searching for.
Encourage reviews to build credibility and trust. Your Facebook Page has a review section, and many good reviews send important signals about your credibility.
Create a “Book Now” call to action button. Make it easy for your followers to book straight from your Facebook page.

Facebook Book Now CTA for vacation rentals — Make it easy for your followers to book directly from your Facebook page.

Monitoring and engaging with your audience

Once your Facebook business page is up and running, monitoring and engaging with your audience is important.

This helps to build trust and loyalty with potential renters.

Here are some tips for monitoring and engaging with your audience:

Respond to comments and messages in a timely manner
Share user-generated content (e.g., photos and reviews from renters)
Host Facebook Live events to showcase your property and answer questions from potential guests
Use Facebook Insights to track the performance of your page and posts.

Meta Business Suite data is useful in analyzing your Facebook posts and optimizing your strategy

Conclusion

Creating a Facebook business page for your short-term rental is a great way to promote your property, connect with potential guests, and drive bookings.

Following the tips in this article, you can create an engaging and optimized Facebook business page that stands out from the competition.

Check out our Ultimate Guide to Marketing your Airbnb